Society for Elimination of Rural Poverty (SERP) is implementing "Velugu" - one of the flagship programmes of the Government of Andhra Pradesh to alleviate rural poverty. The programme aims to organize the rural poor women into their own institutions like Self Help Groups and their federations, Producers' Collectives etc. and also ensure their financial inclusion and livelihoods support. Value addition of available resources, improvement of SHG skills and providing market access are other services being extended by SERP for promotion of entrepreneurship among rural poor HHs.

Promotion of rural entrepreneurship in the form of individual enterprises, collectives by providing support in product development finance and marketing is also one of the major activities of SERP, Andhra Pradesh.

In order to empower the rural women artisans and to bring them above the poverty line, through access to better market and marketing systems, SERP has been supporting the organization of exhibitions under the brand name of "SARAS" an initiative of the Government of India to provide platform to the rural artisans to market their products through Exhibition. This exposure to urban markets plays a vital role in helping Rural Artisans in expansion of their market base and understanding the urban market.

Society for Elimination of Rural Poverty (SERP), Department of rural Development, Government of Andhra Pradesh which works with women Self Help Groups (SHGs) and their federations is organizing exhibitions under the banner of "SARAS" / DWCRA Bazaar from the year 1999, for generating market linkages for the Rural Entrepreneurs.

SARAS 2018 is the 19th one which is being conducted with active support of organizations like NABARD, Mission for Elimination of Poverty in Municipal Areas (MEPMA), Andhra Bank, State Bank of India, Life Insurance Corporation of India, United Insurance Company Limited, National Jute Board etc…..